Southern Italy, with it abundant sunshine and high electricity tariffs from coal-generated power plants, could by 2010 produce solar power that is economically competitive with conventional power. That’s the assessment of Winfried Hoffmann, president of the European Photovoltaic Industry Association, who also predicted that solar power could meet 12 percent of Europe’s electricity demand by 2020.

Hoffman said that the cost of producing power from photovoltaic cells is steadily declining, so much so that by next year solar power in southern Italy could be produced as cheaply as the 25 euro cents ($.35) per kilowatt hour that residents there now pay for coal-generated electricity. Hoffmann asserted that 12 percent of the continent’s electricity could come from solar power by 2020 if the European Union enforces rules on renewable power quotas and continues state-subsidized programs that pay generators of renewable power a premium for channeling their electricity into centralized power grids.

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A new series of posts on this blog will feature the state of US high speed rail, covering the condition and plans for realizing the new American passenger rail network. A good place to start is with the fastest passenger train currently in service – the Northeast Corridor.

Most of this line is serviced by Amtrak’s Acela express which has the potential to reach 150 mph, but rarely does due to technological limitations concerning the track and the overhead electrical system used to power the train. The average speed of the Acela is a mere 86 mph.

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Face it: You’re just a human resource, one of six billion from the rapidly multiplying species known as homo sapiens.

Okay, for whatever job you’re going for, you’re probably not in competition with six billion—but there are probably a thousand, maybe several thousand, and possibly tens of thousands of folks well-qualified and interested in the job you, too, are after. So what makes you different?

Understanding Your Brand
Your brand consists of a vision, purpose, goals, values, and passions. The vision is the big picture view of how your work serves the world. Maybe it’s for a world with a solar panel on every roof, or an energy grid that tells people how to save energy, or a carbon-neutral world.

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