“I really think it’s important that the best and brightest in the colleges today should take a look at these problems. If we can resolve the energy problem then clean water isn’t far behind. And if you’ve got inexpensive renewable energy worldwide, and if you have clean water, once you take those major problems away for the planet there’s a lot less to fight about.” – Jack Baron, CEO of Sweetwater
KissMyCountry continues our ‘CEOs Saving the Planet’ series with Jack Baron, CEO of Sweetwater , a biofuels company in Rochester, New York that’s working on some exciting solutions, including a replacement for jet fuel. Jack, best known for co-founding the telecommunications firm PAETEC, took the helm at Sweetwater to make a difference in renewable energy today. Jack talks about the importance of renewable fuels for saving our planet, and the most interesting green technologies that people are working on today, as well as the places he loves in Rochester. Enjoy!
KissMyCountry: Jack, Sweetwater is an exciting company that brings new ideas to biofuel production. You’ve got great technology. In layman’s terms, can you tell us a little bit about Sweetwater and your breakthrough technology? Why are you excited, and what would you like us to know about Sweetwater?