Green Branding Enters Its Blue Period

Monday, January 23rd, 2012

Just as new patent filings can indicate the direction technology is moving, trademark application data can reveal trends in branding.

This is the idea behind the Dechert law firm’s Annual Report on Trends in Trademarks (created and produced by Glenn Gunderson) in which the firm (more…)

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Branding British Columbia Cleantech for Growth

Monday, January 9th, 2012

According to KPMG’s Cleantech Report Card, British Columbia (BC) may be the third largest cleantech cluster worldwide. The Canadian province has had a carbon tax since 2008 and its government became carbon-neutral in 2010. BC sits on enormous natural gas reserves, and its hydro-enabled energy prices are (more…)

 
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