Felix Kramer of Calcars thinks 2010 will be the year of the plug-in car.  He’s got a good case: After years of advocacy and technology development, 2010 is the year that major manufacturers will finally make plug-ins broadly available, and rapidly decreasing battery costs are helping the conversion industry reach new customers and help retrofit the existing fleet at scale.  After years of work and promise, 2010 is the payoff year.

I see a similar trend in solar in California, where years of policy and business development are all coming together to make 2010 an extraordinary year for solar development.

There are four major market drivers:

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Some heavyweights who know a thing or two about transportation are having a pointed online debate about whether or not electric vehicles should receive support from the federal government.

Terry Tamminen, who was Secretary of the California Environmental Protection Agency under Republican Governor Arnold Schwarzenegger, threw down the gauntlet last month in an editorial in which he stated that “it’s time to dump the battery-powered car in the same policy landfill as corn-based ethanol.”

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Converting hybrid vehicles — particularly the Prius and Ford Escape — into plug-in hybrids has become a profitable niche industry for a few specialty companies. But the net impact of this new mini-industry has been much greater by influencing consumer and industry opinions.

Promoting the technical feasibility of PHEVs has been a significant factor in the auto manufacturers’ decision to develop the dozens of plug-in and all-electric vehicles now scheduled for delivery in the next five years.

But the earliest and strongest voice promoting PHEVs isn’t happy with that limited success. Felix Kramer, the founder of CalCars.org, says that getting to a million electrified vehicles by 2015 won’t do nearly enough to address climate change and energy independence, and now he’s setting his sights on electrifying internal combustion engine vehicles. He’s clearly on to something.
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