Clean Tech Start-Ups — How Investors Can Help With Business Strategy

As someone that is passionately involved in getting clean tech businesses off the ground I can’t help thinking that some of the businesses in this space are missing a trick or five?

For the last few months I have been working with a renewable energy business that is crammed full of engineering and proven IP excellence, they have a strong business model, off-take agreements and contracts in place – an investors dream. But it is lacking one key ingredient – and that is business soul. The emphasis on the business is – due to the background of its people – driven on a project management and large corporate structures, they are keen to debate sign-on fees, investor restrictions, pension funds, multi-layered structures and confining operating procedures based on what they know.

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