Big bucks, big names, and big benefits are not the way to engage your Generation Y workforce in your corporate culture, brand or social responsibility. Gen Y has a real hunger for making a meaningful impact in the community as part of your organization. Don’t starve them of this opportunity, (more…)
Last month, Newt Gingrich-trained spokesman for anti-global warming forces, Mark Morano, announced on Fox TV the “collapse of global warming science.” And he’s got legions reiterating his message. According to Morano, 7 of 8 lobbyists on global warming are now “anti-action” lobbyists. (more…)
As I reflect on my past three years at CBSR, I am struck by how far the Corporate Social Responsibility and sustainability movement has come. As we work in the trenches, it is sometimes hard to appreciate just how much transformation has taken place both in our personal lives and across the corporate sector. It (more…)
When you think about corporations doing things right, your mind doesn’t immediately think of a candy bar, but maybe it should. In the course of my research on the attributes of corporate sustainability leaders, I came across a reference to Deborah Cadbury’s recently published book, Chocolate Wars. (more…)
The emerging practice of quantifying the financial value of sustainability has been getting a lot of attention- internationally and locally. Canadian firms are asking: is this activity worth the effort, are the valuation strategies sound and are they going to be adopted widely by companies? It’s still early days, but the (more…)
Mandatory spending on corporate social responsibility (CSR) is nearing a reality in India. Such a move may provide a signal to industrial nations around the world that CSR is no longer just a voluntary standard.
The debate over the success, failure, and continuation of the Kyoto Protocol has begun. Yet, despite some of the uncertainty and lack of participation by several major nations, climate change issues are clearly taking a higher priority in the boardroom and executive suite of many major corporations around (more…)
For decades, it has been clear that sustainability is necessary to ensure the Earth’s survival. Now the green imperative has expanded from environmental activists to boardroom executives. The business community is confronting both a call to action and stark ultimatum: embrace sustainability or risk becoming obsolete. (more…)
Green Building Law Blog (GBLB) sat down with Ari Kobb, Director of Green Building Solutions and Co-Chair of Sustainability Committee for Siemens Building Technologies Division to discuss the Siemens/McGraw Hill Construction Study on the Greening Of Corporate America. The study is available for download.
GBLB: What did Siemens intend to accomplish with the study? (more…)
Mob mentality is being used to convince businesses to combat global warming. How? Through Carrotmob, a “reverse boycott” phenomenon taking hold worldwide.
According to their Web site, Carrotmob is “a network of consumers who buy products in order to reward businesses who are being socially responsible.” It uses consumer buying power as leverage to convince businesses to act more responsibly and to improve the way their business operates in relation to environmental impacts.
A good example is their first ever action, which happened in San Francisco (see the video below). Founder Brent Schulkin visited bottle stores in his neighborhood and asked them to pledge a certain amount of their daily takings to “greening” their business.