Here’s something you don’t hear people complain about much these days: worker shortages. That is, unless you’re in energy efficiency, an industry that is booming as others are busting.

Sixty percent of those responding to a recent survey by the Association of Energy Services Professionals (more…)

As John McDonald tells it, smart grid needs GOLD. And he’s not talking money. GOLD stands for Graduates of the Last Decade, the technology savvy, risk-taking engineers and technicians who may be among the greatest benefactors of the new smart grid movement. While most recent college graduates face dismal employment prospects, for the GOLD kids, the job market is, well, golden.

“I’ve never seen electric utilities and suppliers outbidding each other for a bachelor’s degree,” said McDonald, who has had 35 years in the energy business and now serves as an IEEE Fellow and general manager of marketing for GE Energy T&D.

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Face it: You’re just a human resource, one of six billion from the rapidly multiplying species known as homo sapiens.

Okay, for whatever job you’re going for, you’re probably not in competition with six billion—but there are probably a thousand, maybe several thousand, and possibly tens of thousands of folks well-qualified and interested in the job you, too, are after. So what makes you different?

Understanding Your Brand
Your brand consists of a vision, purpose, goals, values, and passions. The vision is the big picture view of how your work serves the world. Maybe it’s for a world with a solar panel on every roof, or an energy grid that tells people how to save energy, or a carbon-neutral world.

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Following the money isn’t just a great way to track corruption to its source. It’s also a solid job search strategy.

And it can be a particularly effective way to find a job in industries, like clean tech, where most companies are somewhere in the start-up phase.

Who’s Getting the Dough
Green media sites like Greentech Media, CleanEdge, and CleanTechies regularly publish articles about who’s investing in whom. When a venture capital firm puts money into a start-up, some of that dough will pay people’s salaries. So by tracking venture capital investments, you can get a pretty good idea about companies in your focus area that are likely to be opening job requisitions soon. Then you can target your networking to try to get to know some people at that company.

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Looking for a job can feel like a lonely enterprise. Despite the dozens of emails you’ve sent, the phone calls you’ve diligently forced yourself to make, and the strangers you’ve tried to befriend at LinkedIn—not to mention your heartfelt intention to do work that changes the world for the better—some days you may find yourself alone in your apartment, your inbox collecting more e-mail newsletters and your phone silent, like it forgot it belongs to you.

You may even be tempted to give in to feelings despair. And who’s to blame you if you do. There are compelling reasons that go well beyond the job search to feel down and sometimes, it’s impossible for even the best of us not to indulge them. (more…)