You are a good green company. You have dutifully installed a solar array on your facility, and use the energy it produces to power your manufacturing process.
Last week our Get Some Sun webinar featured the Center for Resource Solutions’ Robin Quarrier covering proposed “Green Guides” updates from the Federal Trade Commission. Robin’s presentation was a real eye-opener for our team and should be required viewing for anyone involved in marketing (more…)
It seems just about every company is making environmental claims about their products these days. “Going green” offers an increasingly powerful advertising angle and a million ways to capitalize (and make a positive difference). But with more eco-labels than you can shake a stick at, how can you be sure product claims are spurring a sea change that runs (more…)
Several events have occurred that will require further posts and analysis, but I want to keep my readers updated:
1. Decision in AHRI v. City of Albuquerque: My friend Steve Del Percio did a nice job of summarizing the opinion here. I will have an analysis of the opinion from my perspective on Friday.