Mob mentality is being used to convince businesses to combat global warming. How? Through Carrotmob, a “reverse boycott” phenomenon taking hold worldwide.

According to their Web site, Carrotmob is “a network of consumers who buy products in order to reward businesses who are being socially responsible.” It uses consumer buying power as leverage to convince businesses to act more responsibly and to improve the way their business operates in relation to environmental impacts.

A good example is their first ever action, which happened in San Francisco (see the video below). Founder Brent Schulkin visited bottle stores in his neighborhood and asked them to pledge a certain amount of their daily takings to “greening” their business.
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The British Department of Energy and Climate Change (DECC) in July unveiled a plan to cut the nation’s greenhouse gas emissions by 34 percent by 2020 compared to 1990 levels.

In par with the 2007 IPCC recommendations and far beyond the United States’ and Europe’s goals on climate change mitigation, the United Kingdom is willing to act as leader in the fight on global warming ahead of the Copenhagen discussions in December.

This occurs as China is urging developed nations to cut their emissions by 40 percent by 2020 and as the 49 least developed countries (and many others) are demanding even more drastic cuts.

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NPR’s Morning Edition recently aired this story, a variation on a theme that I have written about in the past on CleanTechies and in scholarly work: green backlash against renewable power. The Morning Edition piece focused on the land use implications of renewables, noting that it takes a lot more land to generate a terawatt of solar, wind or biofueled electricity than of coal or natural gas power.

True enough. But, for me, it all comes down to the threshold question: do you believe the worst-case climate scenarios? If your answer is yes, and you have the courage of those convictions, then you realize — as I have — that we have no choice, and no time to dawdle. People who answer that question affirmatively know that the paradigm shifts in energy production and consumption that are necessary if we are to have any chance of righting our climatological ship will face knee-jerk opposition and demagoguery from opponents (s, e.g., the spring time bloodbath over the Waxman-Markey bill). A movement that remains — however gallingly — on such tenuous footing cannot afford to endure the additional obstacle of in-fighting over policy nuances. To twist a familiar and over-used metaphor:
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The U.K.’s Institute of Mechanical Engineers has proposed three geo-engineering schemes officials say could be immediately implemented to slow global warming: building artificial trees that absorb large amounts of carbon dioxide, using algae tubes to pull CO2 from the atmosphere, and painting the roofs of buildings white.

The engineers said that these three ideas, if carried out on a wide scale, could absorb much of the CO2 produced annually in the U.K. and cool temperatures.

The engineers shied away from more ambitious geo-engineering proposals — such as seeding the oceans with iron to encourage the growth of CO2-absorbing plankton — and focused instead on practical solutions that could be carried out soon.

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Facing the prospect that the federal government may soon begin regulating greenhouse gas emissions, the U.S. Chamber of Commerce is proposing a public hearing in which the chamber and allied scientists question whether human-caused global warming is real.

William Kovacs, the chamber’s senior vice-president for environment, technology, and regulatory affairs, is asking the U.S. Environmental Protection Agency (EPA) to hold the rare public hearing, complete with witnesses, cross-examinations, and a judge who would rule whether man is indeed warming the planet.

Kovacs likened the hearing to “the Scopes monkey trial of the 21st century,” referring to the famed 1925 court case in which a Tennessee teacher was illegally accused of teaching evolution. “It would be the science of climate change on trial,” said Kovacs, adding that if the EPA refuses to hold a hearing, the chamber will file a lawsuit in federal court challenging the notion of man-made global warming.

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HR 2454 or the Waxman-Markey bill, named after its two major supporters Henry A. Waxman and Edward J. Markey of the Energy and Commerce Committee, was passed in the US House of Representatives on June 27. Its major mandate is a cap and trade system though it does have other green practices scattered throughout. There has been a lot of talk recently, because of this bill, of the viability of a cap and trade system in the US. To evaluate the government’s ability to implement this new system we have to first understand it.

The basics of a cap and trade are fairly simple. It is a way to limit emissions through a credit system. Every business acquires a certain amount of credits; depending on the type of system these credits are either auctioned off or given away by the government. These credits represent the amount of carbon that businesses can emit. If the business cannot adhere to the limit of emissions their credits allow, they must buy credits from companies who are below their cap. Thus the companies who are responsible and limit their emissions are rewarded and those who are not as environmentally friendly are punished.

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The “locavore” movement is big, especially in California. With the bounty of food found locally in the Bay Area, living off the land — and sea — is not only possible, but also a delicious exercise.

But there’s another, less obvious, revolution brewing here in the Bay Area: the “locavolt” movement. In response to high gasoline and natural gas prices, global warming and an increasingly unstable, scary world, people are looking to generate power right in their own homes and neighborhoods with free energy from nature.

Technology advances in computers, telecommunications, generators, inverters, and even cars, are all giving the locavolt new tools to harness renewable energy and lead a fairly normal life.

Within the next few years, plug-in hybrid cars in California will be able to serve as a mini-power generator for your home and store renewable energy from your solar photovoltaics system or your small wind turbine. Plug-in hybrids may also help balance out a smarter electricity grid capable of easily sending power back and forth between generators and consumers, much like we send and receive e-mails on the Internet today.

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Most environmental business blogs seem to have glossed right over coverage of Greenpeace’s rather untraditional message to President Obama on Mount Rushmore two weeks ago, though a quarter-page photo in the front section of the New York Times certainly did not. Citing discontent with Obama’s acquiescence to compromises on environmental policy, a group of eleven activists draped a massive banner next to Abraham Lincoln’s face bearing the message “America honors leaders, not politicians: Stop Global Warming.” The action came as the President met with world leaders to discuss climate change at the G8 summit, and brings to light divides among the environmental community that are becoming even more apparent thanks to the debate over the Waxman-Markey bill.

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The big day has arrived for the Waxman-Markey climate bill, expected to go to the floor for a vote in the House today. A quick perusal of the Op-Ed pages this morning adds little to the debate.

NYT and The Boston Globe both offer tepid – and somewhat mournful – endorsements of the legislation, citing its symbolic significance while noting the well-publicized giveaways and leaning heavily on CBO and EPA studies out this week that downplay consumer cost increases as a result of carbon charges. A lot of “the costs of inaction, of clinging to a broken energy policy, will dwarf the costs of acting now” kind of palaver in both. Quite frankly, they are so superficial as to be disappointing — kind of like the bill itself in the minds of many. (more…)

The explosive growth of modern refrigerants, originally developed to replace ozone-destroying chemicals, could become a significant cause of global warming if they are not soon replaced by a new class of coolants, according to Dutch and U.S. researchers.

Reporting in the Proceedings of the National Academy of Sciences, the scientists said that hydrofluorocarbons (HFCs) – now used in most air conditioning in cars and buildings – are a potent greenhouse gas whose heat-trapping effects currently equal less than one percent of all CO2 emissions worldwide. But booming economic growth in the developing world and the rapid spread of air conditioning mean that by 2050 HFCs could cause at least 25 percent of human-induced global warming, the study said.

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