Google loves talking about world before analytics — when web owners knew almost nothing about their sites.

Nothing useful, anyway.

That all changed when a new technology came along that allowed web owners to monitor their sites as (more…)

Internet search giant Google says that it consumed about 2.26 billion kilowatt hours of electricity last year, equal to the energy used in 200,000 homes.

But while that represents an enormous amount of energy, Google says the services supported by its expanding data centers reduce energy use globally (more…)

Who doesn’t pat themselves on the back when Google puts money into their industry? Ah, the giant likes this market. I must be on the right track!

So what does it mean now that Google has announced it will retire its Google PowerMeter because it didn’t catch on? Are all those companies (more…)

Breakthroughs in green energy technology, coupled with supportive government policies, could add $155 billion to the U.S. economy annually and create more than 1.1 million jobs by 2030, according to an analysis by Google.org, the internet search giant’s philanthropic arm. (more…)

Google seems to be on a serious renewable energy roll this month. After the recent announcement to invest $5 million in renewable energy in Germany, last week out came an announcement that the web giant has partnered with the U.S. Department of Energy’s National Renewable Energy Laboratory and more (more…)

Hamburg, Germany, the EU Green Capital for 2011, recently launched its “train of ideas“, which will travel throughout the continent as a showcase for why Hamburg was named EU Green Capital for 2011. The train will travel to eighteen cities, including Munich, Paris, Barcelona, and Tallinn. (more…)

One of the world’s biggest solar projects received a major boost this week with the announcement that Google will invest $168 million to help get it off the ground. On the same day, the US Department of Energy (DOE) announced a $1.6 billion loan guarantee to the same project, the Ivanpah solar thermal plant. Both announcements (more…)

Most individuals know of Google as one of the top global internet search engines. But what many are not aware of is the keen interest Google has taken into renewable energy and creating a sustainable environment for the future. They have been involved in a number of projects and initiatives to assist in creating a cleaner, greener world. Here is just a sampling of (more…)

Google announced last week that it has agreed to make its first clean energy project investment in Europe. The company will be injecting US$5 million into a solar photovoltaic plant in Germany.

According to Google’s European Policy blog, the transaction still requires the formal approval of the German authorities (more…)

Google does lots of cool stuff with new and emerging clean technologies. Apparently, it just comes natural.

In the past we’ve reported about Google’s investment in human-powered transportation and the newest toy on their HQ campus, a prototype wireless electric car charger. And although they like to play (more…)