Many green industry professionals and career changers are interested in clean tech conferences and alternative energy events. You can find many upcoming green tech events and clean energy conferences in the United States and worldwide in the CleanTechies Events Calendar, but how do you make the most out of your attendance? No matter whether it’s an event on energy efficiency, solar energy, wind energy, green building or sustainable transportation, there are a few things common to each that will help YOU make your participation a success.

Just in time for your next clean tech event or alternative energy conference, here are our tips:

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There are plenty of companies and individuals that are cashing in on the green building market proliferation, but how is a designer, contractor, or home buyer supposed to decipher the information and separate greenwashing from legitimacy? Unquestionably, there is no shortage of information on the subject – right or wrong. Unfortunately, there are very few adequate resources that have mainstream appeal and effectively represent the sustainability movement from the various perspectives of all of the individuals that need to be involved.

I came up with this long list of rhetorical questions. My intention is to illustrate the disconnect that seems to be prevalent among industry professionals, design clients, the media, and the general public regarding sustainable building.

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I recently had the opportunity to speak with Matt Macko who helped develop the new LEED exam and is a principal at Environmental Building Strategies about his role in the creation of the new exam.

As part of his daily work, Mr. Macko consults with clients who are interested in obtaining LEED certification for their building or who desire to use green building techniques and/or build as sustainably as possible.

Mr. Macko was selected to help develop the new LEED exam for a number of reasons, including his desire to advance the industry and his work in helping his clients understand the most important concepts and options for their projects. His commitment to the industry is obvious; he is a LEED Accredited Professional, RESNET Energy Rater, Certified Energy Plans Examiner, Certified Green Building Professional, Certified Sustainable Building Advisor and Chair of the Bay Area LEED Users Group (BAyLUG).

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I recently attended the West Coast Green conference in San Francisco and came out enthused and confused.

I was enthused about the progress the green building industry is making. That over 14,000 people from all over the country came to learn about the new innovations in green building is huge for an industry, which in many ways, is in its infancy.

I listened to speakers from all sides of the business, real estate experts, government officials, green building consultants, and contractors to list only a few. They all provided interesting insights on where the industry was and should be going and a bit about it how it was going to get there.

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“Ah-ha moments”, those times when something is triggered in one’s mind that opens up a new understanding or way of seeing things. Day three of West Coast Green 2009 brought together some of the brightest minds in the “green building” movement and provided the platform for the cross-pollination of innovation and ingenuity that led many to “ah-ha moments”.

One attendee, Jason Lear of Batt + Lear Designers and Builders who traveled from Seattle, Washington to attend the show shared some of the information that led to a complete rethinking for the way he conducts projects at his family-run business. During a previous show, Mr. Lear sat through a presentation given by Rick Chitwood, President of Chitwood Energy Management. The presentation by Mr. Chitwood was so simple yet so powerful, it changed Mr. Lear’s business overnight. The subject of the inspiration; properly sealed attics.

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Dow Chemical has developed a roof shingle that contains thin-film solar power cells and can be integrated into asphalt roofs, which are used in 90 percent of American homes.

Dow executives said the solar shingles can be handled like a regular asphalt shingle and can be nailed right onto a roof and walked on by roofers.

The company will begin test-marketing the shingles in mid-2010 and the company will initially target new home construction.

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A growing number of U.S. colleges and universities supported green initiatives during the last year despite declining endowments, according to a report released by the Sustainable Endowments Institute.

Twenty-six of 332 schools evaluated in the College Sustainability Report Card received the highest-possible grade of A-minus through sustainable management of campus operations and endowment practices.

Now in its fourth year, the College Sustainability Report Card evaluates schools in nine categories, including climate change and energy, food and recycling, and green building.

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Article by Amy Hengst appearing courtesy of Matter Network.

Termite mounds may look like ugly piles of dirt, but they provide important clues for architects designing energy-efficient buildings.

Termite mounds are built six to 30 feet high off the ground in hot ecosystems and are riddled with tunnels at their peaks that provide passive ventilation, allowing cool air to flow through. Architects in Zimbabwe have used the termites’ model in building a large, beautiful building with a similar ventilation system.

By imitating nature’s model, they were able to save 90 percent in energy costs because they didn’t need to install any air conditioning, according to designer Jeremy Faludi.

This process of emulating nature is called biomimicry. Speaking at the West Coast Green conference last week in San Francisco, Faludi said biomimicry could help us create products and buildings that are more material and energy-efficient, robust, flexible, and long-lasting.

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Article by Amy Hengst appearing courtesy of Matter Network.

Once upon a time, the levies along the rivers in Sacramento, California were becoming unstable, so the city planted Eastern white oak trees to help root and hold them in place. The trees grew to maturity, but eventually the city re-evaluated them and realized they were no longer stabilizing the levies. The trees needed to be taken out.

Such is the story from Earth Source Forest Products, an organization that stepped in and bought up all the old oak wood, to recycle and resell. The company claims to be one of the first companies certified by the Forest Stewardship Council (FSC), an independent, non-profit organization that strives to make sure its members harvest and manufacture their hardwood products responsibly. According to Earth Source, the FSC is the strictest of the standards-setting bodies for responsible forest management.

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Like many Americans who don’t realize that every time you flip the switch on a television or light, it results in the burning of coal or natural gas at a power plant, Britney Spears does not prioritize the use of energy in her life.

Why? A) She is crazy, B) Like so many others she doesn’t recognize that she personally is responsible for the pollution that is generated through her energy use, or C) All of the above.

If you answered A or C, shame on you. Similar to you or myself, without recognizing that she has a problem, it wouldn’t occur to Britney to change her behavior.

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