Riding the Green Wave
Thursday, October 8th, 2009I must admit, I was somewhat speechless when last month’s issue of the Harvard Business Review landed on my desk. Actually it landed on my colleague Kate’s desk, and I stole it before she even had the plastic wrapper removed. The theme for the issue, announced in large font on the cover, was “Sustainability and Innovation: How Green Will Save Us.”
About 15 years ago, I had the (mostly) enjoyable experience of attending Harvard Business School. I had already started my career in environmental work and thought business school would be a good way to build the skills I would need to bridge the gap between business and environmental interests. In typical Harvard Business School style, my section-mates dubbed me the “token environmentalist.”

Happy Earth Day… I hope you rode your bike to work, ate only vegetables, brought your own cup to Starbucks and followed the instructions in the signature line of your boss’ email and didn’t print it unless it was truly necessary.






