In his new book “Investing in Renewable Energy: Making Money on Green Chip Stocks” (→read book discussion) Jeff Siegel explains how to position portfolios in order to achieve long-term investment success in the renewable energy field. CleanTechies has talked to the author about his book, his suggestions to investors and his personal career and investment experiences.

Jeff Siegel, author

CleanTechies: Jeff, how do you define the target audience of your book? Do you want to appeal to institutional or individual investors?

Jeff Siegel: The book primarily addresses individual investors as most of the information found in it is information any institutional investor should already know. Though I have found that a lot of folks who are simply renewable energy advocates have been buying the book too. I think it provides a great resource for those who simply want to learn more about why the large-scale integration of renewable energy is inevitable.

CleanTechies: What do you suggest individual investors then – to invest in private companies, in publicly traded companies or in funds?

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The economy has entered a stage of worldwide recession and pessimists argue that “renewable energy” is a bubble about to burst. Be it a smart decision to now publish a book in this field or not, “Investing in Renewable Energy: Making Money on Green Chip Stocks” is out to prove that it is.

Author Jeff Siegel (→ read interview) wants to show his readers how to position their portfolio to achieve long-term investment success in the renewable energy field. He aims to explain how to tap into this market early, and logically, in order to capture unparalleled profits.

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