Making headlines with its plea to consumers to buy less, Patagonia has certainly emerged as a company to watch for its brand marketing savvy and sustainable business practices. By inviting consumers to play a vital role in the company’s environmental impact, Patagonia is proving that a brand’s value proposition must include a social benefit factor to win in today’s (more…)
In all the hubbub about Germany’s new feed-in tariff (FIT) law, you may have missed an unusual announcement coming out of Germany. One of the “big four” utilities here, RWE, has committed 170€ million over three years for distributed solar, small wind, and CHP. With a goal of 1 GW solar for this year, they already have 200 MW in signed contracts. And this just a few (more…)
Nike, Inc., known by many as just Nike, is a major sportswear and sports equipment supplier that is based in the United States. It is one of the leading global suppliers of athletic shoes and sports apparel and equipment. Nike is known all over the globe for its Swoosh logo and the trademark phrase, “Just do it.” Nike is also known for counteracting the effects of climate (more…)
In an important development on the intellectual property front, but with particular import for Israeli clean tech companies targeting the U.S. market for strategic partnerships and licensing, the Israel Patent Office (ILPO) and the United States Patent and Trademark Office (USPTO) recently announced a Patent (more…)
A study by Robert Goodland and Jeff Anhang of the World Bank looked at the relative importance of anthropogenic emissions of greenhouse gasses from oil, natural gas, and coal compared to the life cycle and supply chain emissions of domesticated animals raised for food. They conclude that greenhouse gases (GHGs) from the lifecycle and supply chain of animals raised for food account for 51% of annual emissions caused by humans and should be given higher priority in global efforts to fight climate change.
While livestock are already known to contribute to GHG emissions, their levels have been underestimated or simply overlooked, former and current World Bank environmental experts Robert Goodland and Jeff Anhang.
The authors recognize that the 51% figure put forward “is a strong claim that requires strong evidence,” but stress that if their argument is right, “it implies that replacing livestock products with better alternatives” would have far more rapid effects on the climate than actions to replace fossil fuels with renewable energy.