A Primer on Solar Marketing Claims

Monday, June 20th, 2011

Last week our Get Some Sun webinar featured the Center for Resource Solutions’ Robin Quarrier covering proposed “Green Guides” updates from the Federal Trade Commission. Robin’s presentation was a real eye-opener for our team and should be required viewing for anyone involved in marketing (more…)

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Consumers Back Big Brands, Says Sustainability Survey

Friday, October 9th, 2009

SPIndexA greater percentage of consumers are viewing leading brands as being socially responsible, according to preliminary numbers from a consumer survey.

The SHIFT Report, an annual survey of 5,000 people from the North American general population by sustainability marketing consultancy Conscientious Innovation studies attitudes towards sustainability and leading brands.

(more…)

 
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