GE just invested in them. Now, Guy Sella, founder and CEO of Israeli company SolarEdge, is planning a revolution. Don’t be alarmed though, this one isn’t dangerous. His goal is to transform the way photovoltaic systems are now operated, in terms of efficiency, safety and cost.

“People haven’t been looking at photovoltaic systems from a holistic point of view,” Sella tells ISRAEL21c. “Panel manufacturers care only about the panels and panel conversion efficiency. The people that develop classical inverters only care about the efficiency of the inverter. I asked: can we create a system that is better than we currently have?”

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Green businesses in the San Francisco Bay Area abound, and green professionals are fortunate enough to be offered an array of green events they can choose from at any time. As editor of green media outlet CleanTechies, I particularly like one event that is taking place tomorrow. The Green Chamber of Commerce and law firm Wendel Rosen are co-sponsoring a panel on “Practical & Legal Considerations for Communicating Your Message” – an event that no green communicator would want to miss (at least in my opinion). Personally, I think it’s a fabulous idea to get green media leaders together, and I trust William Acevedo from Wendel Rosen will do a great job moderating the panel, which includes the following leading local green media experts:

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