Recently my colleague John Voelcker over at Green Car Reports wrote about why he and some fancy report thought that people will buy hybrid electric cars if more car companies offer electric cars and prices come down. Only then will we see that it’s not about being “seen.” Instead, it’s about trying to do the right thing, which is moving our transportation sector to an all-electric model.
People who buy new technology do that because they are early adopters. However, I can tell you that most of the electric cars that come out (except for the Tesla) have not been the sexiest. Does anyone remember the first generation Toyota Prius or the THINK City in 2001?
However, here is the thing: (more…)