Is Ford Green? A Look at Fuel Economy, Renewable Materials and Climate Change Initiatives

CleanTechies sits down with John Viera, director of sustainable business strategies for Ford Motor Company, for three questions.

CleanTechies: What are your day to day duties and the big picture of your job?

John Viera: Basically, my responsibilities are two-fold. My organization is responsible for our sustainability strategies and also responsible for environmental policy for the company. So, when you think about those two pockets – the sustainability strategy, you can think about it in a couple of different buckets. Everything we do from a sustainability strategy standpoint has to have economic goodness to it. I say that because when we talk about doing things that are environmentally friendly and whatnot, we say that it does need to have a good business case. We’re not the philanthropic arm of Ford. There is a philanthropic arm. It’s called the Ford Fund. And what we do is we set up strategies that make business sense.
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