In the previous posts in this series, we have described the relationship between Brand Finance’s Brand Strength Index and CSRHub’s sustainability rating. The overall correlation between these large sets of data is strong—and it has been growing stronger. We will now look at how each of the twelve individual components in CSRHub’s metric (more…)
According to MonsterTRAK, which focuses on new graduates, as many as 80% of young professionals would like to work in a green job. This bodes well for the future – the growing passion for finding “green-collar” jobs means that the (more…)
Behind electricity, transportation is the second largest contributor to greenhouse gas emissions in the U.S., according to the EPA. Twenty-seven percent of those transportation-related GHG emissions are attributed directly to freight trucks and commercial aircrafts. Companies across the spectrum, from major industrial manufacturers to CPGs, are finding new (more…)
New York has some of the highest electricity rates in the nation. But now more and more New Yorkers are turning to reliable solar to help manage their electricity costs.
Governor Cuomo just announced the latest round of the NY-Sun Competitive PV program, which will support 79 new solar projects totaling 64 Megawatts (more…)
At the recent Sustainable Brands 2013 conference, I was able to speak with John Viera, Ford Motor Company’s Global Director of Sustainability. It has been clear for some time now that Ford is clearly on a winning path with innovative design translating into increased sales. At last count, sales were up 13% in June compared to the same month a year ago. Sales of (more…)
Either popular perception or conventional wisdom or a little bit of both used to suggest that corporate social responsibility (CSR) was more or less a pure marketing ploy used by brands to increase their market share. Put another way, were brands merely paying lip service to this notion that corporations should be socially responsible. At the Sustainable (more…)
It says something that Ernest Moniz chose to deliver his first public talk as US energy secretary to an energy efficiency crowd.
His appearance last week at EE Global in Washington, D.C. was a surprise of sorts. And the timing was significant. Moniz had only been confirmed as energy secretary three hours before (more…)
Companies commonly base executive compensation on performance, but a growing number of businesses have started associating top leaders’ pay rates and bonuses to achieving corporate environmental goals. In essence, initiatives such as reducing energy use can lead to higher compensation for those in the corner offices. (more…)
Verizon has announced it will invest $100 million in a solar and fuel cell energy project that will help power 19 of its facilities in seven states across the country. The company estimates the completed project will generate more than 70 million kilowatt of clean energy, which would be enough to power more than 6,000 single-family homes a year. This amount of (more…)