Engage to Change: Unilever’s Sustainable Living Plan Seeks to Shift Consumer Behavior

April was a busy month for one of the world’s largest consumer goods companies. A year into its Sustainable Living Plan, the company released its 2011 progress report, and hosted global in-person meetings and a 24-hour live online Sustainable Living Lab, facilitated by GlobeScan. All this activity managed to generate a lot of buzz and rightfully so. (more…)